Dr. Seuss The Lorax storming the U.S. box office and broke box office records

The 2011-battered U.S. animation industry can breathe again. Dr. Seuss The Lorax (Dr. Seuss The Lorax) sat down this weekend not only to the top of U.S. box office, but broke with his weekend box office estimates of 70.7 million dollars while some records.

Dr. Seuss The Lorax

The third cooperation among the relatively young animation studio Illumination Entertainment (I - Despicable, hop), and Universal is already considered an enormous success for both companies. The 70.7 million represents the best result-starting weekend for an animated film that is not a sequel or part of a franchise. Pixar's The Incredibles in 2004 previously held the record with 70.5 million dollars. In addition, The Lorax took care of the most successful launch weekend 2012th Previous runner was the love story Forever Love with 41.2 million dollars. Universal gave it the four best film launch in company history and the animation industry for the best film since starting Toy Story 3 (110.3 million dollars) and Forever After ($ 70.8 million). Generally provides the film's success in Hollywood circles for a sigh of relief, after the American animated films in 2011 attracted significantly fewer families in the cinemas.

Dr. Seuss The Lorax

The Lorax was launched in 3729 theaters and generated over 50% of its Capture s with 3D or IMAX screenings. The success lies in the ongoing popularity of the books by Dr. Seuss in America, founded this year's 108th would celebrate birthday. In addition, the Lorax, the templates are for films like The Grinch, Cat in the Hat and Horton Hears a Who! From him. The latter was like The Lorax by Chris Meledandri, the founder of Illumination Entertainment is producing - at that time still for Twentieth Century Fox in association with Blue Sky Animation. What the success of his latest film also supports the relatively low production costs of $ 70 million. Compared with current productions such as Puss in Boots (DreamWorks, $ 130 million), Rango (ILM, $ 135 million), or Cars 2 (Pixar, $ 200 million), almost humble circumstances. With Despicable Me 2, the sequel to me - Despicable, the studio has also been the next potential hit in the pipeline.

In the film, Zac Efron says the boy, and receives support from Danny DeVito, Taylor Swift, Betty White and Ed Helms. Directed by Chris Renaud lead (I - Despicable) and Kyle Balda. The screenplay was written by Cinco Paul and Ken Daurio (Hop, Horton Hears a Who!).

Summary:
A boy is sent on a quest for a tree to impress the girl of his dreams. He knows the story of the Lorax. The gruff, but friendly creature wants to preserve the forest from deforestation by an entrepreneur.

Dr. Seuss The Lorax